As technology continues to advance at an unprecedented rate, there are now more opportunities than ever before to embrace innovation in showrooms, in order to improve service offering and customer experience.

For example, here at BathroomsByDesign, we have already been championing the use of virtual reality in our showrooms, in order to give our customers an insight into how their new bathroom will look in real life, before they sign off the final design. We’ve struck the right balance between technology and traditional walk-in showroom visits, allowing customers to touch, feel, and visualise new bathroom trends and layouts with our product displays and bathroom bays, and then experience a virtual reality tour of their new bathroom designs.


Now a staple addition of our design service, the use of virtual reality gives our customers a full immersive experience, helping them to make their decision-making more easier! This is because this innovative form of technology allows them to "walk-through their bathrooms before they buy.” The value in customers visualising how their bathroom will look and feel is priceless, which is important considering a bathroom is an investment for the next 8-10 years.  

Ideal for creating a more bespoke, personalised service, virtual reality allows customers to access a far greater display than any showroom could offer, and because of this, it is now used across a vast range of interior design sectors, including the BathroomsByDesign VR App. Giving bathroom and kitchen retailers a competitive edge, virtual reality not only gives people a true-to-life working simulation of their new space, but it also allows them to turn their vision into reality when it comes to creating a unique space that meets the demands of their family life.

Our innovative app allows you to experience our bathrooms in walk-through mode, encouraging you to fully immerse yourself within the design. Download our app and find your favourite – available via the App Store (iOS) or Google Play (Android). Alternatively, you can visit one of our state-of-the-art showrooms complete with stylish bathroom settings, displays and galleries.

Of course, we are always looking to remain in tune with the latest, state of technology in order to further enhance our service, especially when it comes to introducing our products and services. If you have any questions about any of our services, or you would like to discuss your design ideas, please do not hesitate to get in touch!