London W2 Bathroom Project

A high-specification multi-property renovation in W2 London, designed in partnership with the Kingsforth Group to create premium, "resale-ready" bathrooms that blend universal appeal with bespoke luxu...

A high-specification multi-property renovation in W2 London, designed in partnership with the Kingsforth Group to create premium, "resale-ready" bathrooms that blend universal appeal with bespoke luxury.

London W2 Bathroom Project

Budget Range

£25,001 - £50,000

Project Year

2022

Location

United Kingdom

Room type

En Suite

Style

Contemporary

Client brief

Working on two properties in the heart of London, the objective was to design bathrooms that would captivate prospective buyers and add significant value for resale. The client requested a shower in every room and a standout freestanding bath in each property. Functionality was a priority, with a specific focus on high-capacity storage and the integration of modern technology to provide a competitive edge in the luxury London market.

The process

The project focused on "strategic differentiation." Because these properties were destined for the market, we curated a design language that felt both aspirational and cohesive. We utilised a palette of light and dark tones from our European Tiles selection to ensure the bathrooms felt like a natural extension of each flat’s wider interior style. By combining proven layouts with "wow factor" additions, like smart home technology, we ensured the designs would stand out in a crowded real estate market while remaining highly practical for future owners.

What we did

Signature Metal Finishes: Specified the Crosswater Mpro range in special finishes across all rooms, providing a high-end, contemporary look that signals quality to buyers.

Tech-Enhanced Luxury: Integrated a ProofVision smart TV into one of the bathrooms to create a truly modern, "connected" spa experience.

Storage-First Design: Optimised all vanity areas with wall-hung Faeber basins featuring dual drawers, complemented by large illuminated mirrored cabinets for a clutter-free aesthetic.

Zoned Bathing Solutions: Successfully incorporated both a spacious shower and a sculptural freestanding bath in each property, meeting the high expectations of the W2 market.

Dynamic Material Palette: Created a sophisticated contrast using a mixture of light and dark tiles to define different zones and add depth to the compact London footprints.

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